B2B selling focuses on selling to other businesses, emphasising building relationships, more complex decision-making processes, and longer sales cycles
B2B sales training teaches you how to sell products or services to other businesses.
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This training will teach you sales techniques, strategies, and best practices that relate to the world of B2B transactions.
B2B sales training can help you to:
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Understand the needs of your customers
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Understand the market and your competitors
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Understand the service or product you are selling
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Develop long-term relationships with your clients
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Prepare for sales meetings
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Ask open questions
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Listen effectively
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Identify buying and decision-making processes
Effective B2B sales training can lead to increased revenue for a company, as well as higher earnings for sales representatives.
According to Accenture (a leading consultancy), businesses can see an ROI (return on investment) of over 350% from an effective training program.
B2B sales training programs can include virtual live trainings, coaching calls, and multimedia interactive courses.