Sales Training - How Much Does it Cost?

Sales training is an essential investment for small businesses and entrepreneurs looking to boost revenue and improve sales performance.

But if you want to buy professional sales training, how much does it really cost?

Pricing can vary widely based on the training provider, format, duration, remote or classroom, the level of customisation, and how advanced the training needed is.

Here’s a brief overview of what you can expect to spend on sales training, whether you're considering online courses, in-person workshops, or fully customized programs.

1. Basic Online Sales Training Courses

Cost Range: £50 to £500 per person

Overview: Many companies start with online courses, which offer a flexible, cost-effective option for foundational sales training.

Providers like Udemy, LinkedIn Learning, and Coursera have courses on topics ranging from cold calling to closing techniques. These are typically self-paced and don’t include personalised coaching or interaction.

Pros and Cons: These can be great for flexibility and affordability, but online courses can lack personalised feedback and hands-on practice.

2. In-Person Workshops and Seminars

Cost Range: £500 to £2,000 per person, per day

Overview: In-person workshops provide interactive, hands-on learning led by industry experts. Many popular training firms, like Dale Carnegie and Sandler Training, offer one- to two-day workshops where participants can practice skills in real-time.

Pros and Cons: Workshops are ideal for team-building and practical skills application, but travel costs and time away from work add to the expense.

3. Customized Corporate Training Programs

Cost Range: £5,000 to £50,000+ for a team

Overview: Customised training is tailored to your company’s specific needs, often including a detailed assessment of your team’s strengths, existing training received, and one-on-one coaching.

Major firms like Richardson and RAIN Group specialize in creating comprehensive training programs that can span several weeks or months.

Is this level of charges in line with your experience?